Want extra income that shows up on a schedule?
People have paid to have the news delivered for over a hundred years. Here's how that same simple business works today... and why it fits in about three hours a week.
IMAGE 1 · hero.pngMonday morning, the edition goes out
Picture a kid on a bike at 5:30 in the morning. A bundle of newspapers lands on the corner with a thud. The kid folds each paper, snaps a rubber band around it, stuffs the stack into a canvas bag, and starts pedaling. Forty porches. Done before the school bus shows up.
That kid never wrote a single word in those papers. Didn't report the news, didn't sell the ads. And every Friday that kid walked the route and collected from every house anyway.
Because people weren't paying for the paper. They were paying for the news to show up on the porch, on time, every single morning, without having to go get it.
That's a subscription. And it's one of the oldest ways to get paid there is.
IMAGE 2 · story.pngthe paper route
The newspaper subscription never went away. It moved to email.
A curated email newsletter is the same kind of subscription. Other people write the articles, post the videos, and start the conversations. You pick the best ones for one specific group of readers, add a line or two on why each one matters, and send it all as one email every week. Do it well, and they pay you for it.
I know this works because I get paid every week to do it. I've been publishing email newsletters on niche topics for over a decade now, and every Monday my team sends "The Smart AI Entrepreneur" to business owners who want to know which AI tools are worth their time that week. That's just one of several paid newsletters that we publish weekly.
SCREENSHOT · sae-edition.pnga real edition
The hard part of doing this was never the idea. It was the tech: finding the stories, turning them into a clean email, getting it sent. That's the part the guide makes simple.
The best newsletters are written by people who would read about the topic for fun anyway. Vintage watches. Your hometown. Sports cards. Cheap flights out of your airport. The restaurant business. Taking care of aging parents. Whatever you already scroll through at night... somebody out there would pay to have the best of it handed to them every week.
IMAGE 3 · love.pngreading about what you love
You're already doing the reading. A newsletter is how you get paid for it.
And readers can tell the difference. Anybody can find the news. What they can't find anywhere else is your pick and your why: the story you chose out of everything you saw this week, and a line or two on why it matters to them. That's the part people pay for, and it's the part that's easy when you love the topic.
Because loving the topic is the easy part. The moment you sit down to actually start one, the questions pile up fast:
That's where most newsletters stall. They get started in someone's head, maybe an issue or two goes out to friends, and then the questions win and it quietly stops.
I've spent over a decade answering those questions the hard way, one paid newsletter at a time. You don't have to.
The Book that teaches you exactly How to Create an Email Newsletter People Will Pay You to Send to Their Inbox... from someone with a decade of experience doing it.
COVER · product.pngthe product cover or mockup
Subscribed answers every one of those questions, in the order you'll hit them, with the exact steps we use for our own paid newsletters:
By the last page, you'll have a topic, a source list, a sample issue, a price, a sales page, and a plan for your first 100 subscribers. Your first paid newsletter, out the door.
Read it in your browser the moment you buy.
Both bonuses included.
Ten chapters, in the order you'll build it. Every chapter ends with something done, not just something learned.
You'll see each step on a real paid newsletter of ours, The Smart AI Entrepreneur, with screenshots of the actual pages.
The month-late test and the four reasons people keep paying for something that shows up every week.
Most newsletter ideas fail because people like them but won't keep paying for them. This test catches that before you build.
ResultAn idea you know will earn a subscription, not just a one-time sale.Eleven types of paid newsletters, each with ideas, a sample issue, where the stories come from, and where your first subscribers hang out.
You never start from a blank page, and you can come back to it any time you want a second newsletter.
ResultTwo or three types circled that fit you.Your one-line promise, three checks before you build, why narrow beats broad, and how to name it.
A newsletter that feels made for one specific reader is the one people pay for.
ResultA topic, a name, and one sentence that says exactly what your newsletter does.The four kinds of sources, the 10 to 15 you actually need, and how to set them up so the stories come to you.
Hunting for stories every week is where newsletters die. This puts them in front of you instead.
ResultA source list that fills your issue every week.The issue shape, the five-step weekly routine, and the part readers actually pay for: your pick and your why.
Same shape, same steps, every week, until it takes almost no thought.
ResultYour first issue, which becomes your sample issue.One edition every week, one yearly price between $99.95 and $199.95, a founder price, and how the money reaches you.
You need a price before you can build a sales page or ask anyone to subscribe.
ResultA price and a checkout that works.The sales page built around a real sample issue, the welcome email, and your archive.
Nobody pays for a newsletter they can't picture. This shows them exactly what lands in their inbox.
ResultA sales page and a welcome email that make new subscribers glad they paid.The free way to find them, and the preferred way: sell a small digital product first and add your newsletter at checkout.
People who just bought from you are the easiest people to sell a subscription to.
ResultA plan for your first 100 subscribers.Renewal reminders, your own products, affiliate picks, and a sponsor spot.
Getting someone to pay once is good. Getting them to renew every year is the business.
ResultSubscribers who stay, and more than one way to get paid.The weekly routine, day by day, and how to miss a week without losing subscribers.
It has to fit around the job you already have, or it won't last.
ResultA week you can actually keep.
A complete guide to building a paid newsletter about your own town, the kind people expect to be free and will happily pay for when it's done right.
Inside, you'll learn:
A $99.95 value. Yours free with your copy of Subscribed.
The recording of a mastermind call with me. Watch us build two paid newsletters from scratch: one niche newsletter and one local newsletter. We'll build both from scratch in under 30 minutes, right up to the first edition.
You'll watch every step, for both:
The link to watch comes to your inbox right after you get your copy.
Both bonuses included.
The guide recommends one yearly price between $99.95 and $199.95. At the low end, a single subscriber covers what you spend here almost four times.
You don't need a big audience, a building, or a staff to get there. You need a topic you'd read about anyway, about three hours a week, and the plan in this guide.
Read it in your browser the moment you buy.
Both bonuses included.
Do the work in the guide. If it doesn't get your newsletter off the ground, you get twice what you paid and you keep the guide.
Here's what I want you to do. Read Chapters 1 through 3 and pick your newsletter. Set up your sources the way Chapter 4 shows you, put together your first issue with Chapter 5, and offer it to the people you already know from Chapter 8.
Give it 60 days. If you do that work and the guide didn't get you from "I've been thinking about a newsletter" to a real one with a sample issue, a sales page, and your first subscribers asked, email me and I'll send you back double what you paid. I'm not asking you to prove anything or fill out a form.
Read it in your browser the moment you buy.
Both bonuses included.
You've picked a topic you'd read about for fun anyway. Your sources drop the best stories in front of you every morning. Your sample issue is done, your price is set, your sales page is live, and the first people you know have heard about it.
It starts with Chapter 1, today.
Read it in your browser the moment you buy.
Both bonuses included.
So here's where you are. You already read about something you love every week. Subscribed shows you how to turn that into a paid email newsletter, one yearly subscriber at a time, in about three hours a week.
Grab your copy now, start Chapter 1 today, and get both bonuses with it. I can't wait to see what you build.
P.S. You're covered by a 60-day double-your-money-back guarantee. Do the work in the guide, and if it doesn't get your newsletter off the ground, you get twice what you paid and you keep the guide.
P.P.S. Your copy includes the Paid Local Newsletter Success Guide and the Newsletter Insider Tricks Mastermind Session Recording.
Read it in your browser the moment you buy.
Both bonuses included.